Sendwithus is pleased to introduce Jason Han as Vice President of Sales.
Jason joins us with almost twenty years of sales leadership experience in the software/SaaS industry, at both large companies and startups, including Lyris, PivotLink, and IBM. Most recently, Jason served as Director of Sales, West, for Egnyte, a cloud-based, Enterprise-grade content platform.
We recently sat down with Jason for a brief Q&A, to get to know him a bit better.
You’ve been focused on MarTech sales for years — what excites you about the developments in the marketplace?
MarTech continues to be a hot space and there continues to be an emergence of new technologies that help marketers make data-driven decisions to increase effectiveness, specifically in the digital marketing space. When you look at email in particular, just when you think the market is saturated, there are new companies and technologies that are innovative and that continue to improve the effectiveness of the most basic form of digital communication.
What drew you to Sendwithus and the Dyspatch offering?
I was in the email marketing space for well over eight years and would like to think I was an early pioneer. Back when email strategy was evolving from mass mail to targeted messaging, transactional messaging was always seen as a golden nugget for marketers to increase cross and upsells. When I came across Sendwithus and the challenges Dyspatch is set out to solve, it was clear that the opportunity to leverage the transactional and triggered email channels to increase top line growth is greater than ever. I truly believe Dyspatch can help marketers to capitalize on the transactional channel, turning that golden nugget into reality.
In your experience dealing with large Enterprises, what surprises you most when it comes to how they approach automated, transactional, and triggered emails? What is the greatest missed opportunity?
What surprises me the most about how large Enterprises are approaching automated and transactional messaging is how there is no central management or strategy that governs this segment of outbound messaging. Email marketing has been at the forefront for CMOs and the importance of branding and messaging is critical to its measured success. Yet communicating to the existing customer base and messaging to those who are already buying your products are left to back-office email systems, often homegrown systems that are difficult to manage and update. Creating an email system that can check all of the branding and content boxes with a templated approach, while leveraging the enormous amount of data required to target effectively, seems to be a very underinvested area for Enterprises.
What are some of the most important components of a world-class sales team?
A world class sales organization is one that functions as a team, one that can effectively collaborate not just with each other but also with other parts of the business. A team that goes into the market with a “lone wolf” mentality will never be as successful as one that competes with the entire company behind them.
If you look back in a year, what will make you say you’ve been successful?
Success for sales leaders and their teams is usually defined by numbers. And while those numbers are important, and while I will most definitely be tracking them, I think for this first year – both Dyspatch’s first year and mine – I might define success by other factors as well. If we’ve helped customers take control of their transactional email processes and helped them leverage those communications to deepen customer relationships, that will be a success. And if a year from now, we’ve helped our customers start to realize the untapped revenue potential of their transactional emails, then I’ll know we’ve been successful.
