10 Creative Newsletter Ideas for Boosting Customer Engagement

Ask For Customer Feedback or Reviews

Customers’ feedback and reviews are powerful marketing weapons. Use the email newsletter to ask for feedback or a review, and watch your engagement rate grow. Generally, marketers shy away from asking for feedback as they think that they might get some bad or negative reviews. But do not fall into that trap. 

Ask the recipients what their satisfaction level is after using your product or if they are happy with your sales offers. Even a simple question, like asking if they are overwhelmed by the number of emails you are sending, can engage them. There are many more innovative questions you can ask to increase the email campaign’s engagement rate. 

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​Answer Customers' Questions 

You can engage your list through email newsletters by answering their questions. For instance, if it’s a challenge for them to install and uninstall the programs or apps from your list on Mac, an ideal solution would be to send them a guide. This would help them use your product effortlessly. 

Another way to answer the customers’ questions would be to curate a question list and share the answers to those questions in a newsletter. When you reply to various questions your customers pose, they get a sense that your company values them. This builds significant trust and goes a long way in making loyal customers. 

Send Product Usage Advice 

Every product user faces challenges, and an instructional guide can solve their problem in no time. Send instructional guides in your newsletters that can be valuable, provided they are intended to deliver the results as promised. Sending these learning aids can not only increase email engagement but also build a company’s reputation. 

Include product features and the advantages of using those features, along with how to use them. That way, your users will feel that you want them to get the best out of your product. However, make sure that you are not overdoing it, as they may feel overwhelmed and eventually unsubscribe from your list. 

Use a Poll or Survey 

The key to an engaged set of subscribers is keeping them interested. To keep the recipients of email newsletters interested, you can create an email poll or a survey and solicit their opinions and comments. People generally enjoy expressing their opinions and ideas through interactive polls and surveys. This can drastically increase engagement. 

Requesting feedback or opinion is a great way to keep your subscribers or customers involved. It also gives you crucial information backed by real data that helps you expand the company and keeps your clients satisfied. Based on this, you can improve your newsletters and make informed business decisions. 

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Share Quick Tips & Best Practices 

People love reading articles and blogs of quick tips and best practices about their topic of interest. They feel like they are learning more about their area of interest through your email newsletters and would appreciate it. Therefore, use such information and format to engage your customers or readers of your newsletter. 

Best practices and quick tips help users avoid making mistakes. So long as the quick tips and best practices you share are adding value to the subscribers, they will keep coming back for more. This will keep them engaged in your newsletters. The popularity is due to the utility of such information to the users. 

Include An Interesting Fact or Story 

An important expert email marketing advice is to share a fact or story per newsletter to keep your subscribers engaged. If each newsletter contains a single story, it is easier for them to connect to your brand. Moreover, telling a fact or story using newsletters is an effective way of holding the subscribers’ attention. 

Storytelling can increase and boost engagement rates. People will look forward to reading your email. So, make sure you make a schedule and send them consistently by sticking to the schedule. Along with customer engagement would come brand awareness as well. 

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Add videos to Your Newsletter 

Embed a few direct video links in the newsletters along with the instructional guides. Videos lure email recipients instantly and would make them engage with the newsletter because they are readily accessible. Besides, videos can make newsletters look more powerful because it provides a personalized approach to the messaging. 

Videos are the most interactive type of content. They are also the most quickly consumed ones. Create and share some helpful videos related to your topic of interest that are relevant to the subscribers. A list of videos can not only keep them engaged but also earn you some appreciation. 

Share Interviews with Experts 

Interview market and industry experts and share the content with your subscribers through newsletters. Interviewing industry and market experts is an approach that would generate an engaging newsletter readership. It is also the most effective way to become the thought leader in your industry and gain respect from peers. 

You can interview famous industry persons that would add value to the knowledge base of the subscribers. It is a good way to keep your customers abreast of the latest trends in the industry. Such information helps your customers or subscribers make informed choices and educated buying decisions about your brand. 

Announce Special Offers and Giveaways 

Pique the interest of your subscribers by rounding up giveaways or special offers and putting them in the newsletters for all to see. You can describe everything about the offers and giveaways, such as the time limit, who is entitled, and how to get it. Include a call to action, such as responding to the email to avail of the special offers. 

Including a call to action to get the giveaways is a great way to track the open and click rates that constitute the engagement rate. Use different colors to make it eye-catchy. You can insert a statement or a link, or an image. Including this single feature in the email will improve the engagement of the recipients with brands. 

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Invite to Online Events 

Invite your subscribers and customers to online events where an important and much-anticipated update will be announced. Arranging different online events would increase brand value. If you plan on running an online corporate event soon, send invitations to those customers who are enthusiastic about your product. 

Make the invitation to online events personal by including the name of the recipient. List the name of the key speakers at the event, if any, to provoke subscribers to sign up for the online event. Include a recap of the agenda of the event upfront, so people are not disappointed on the day of the event. 

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