Marketing for Consent:

Now that the May 25th, 2018, deadline has come and gone, you’ve read all the reports, downloaded all the checklists, and lost sleep over all the dire predictions about the European Union’s General Data Protection Regulation (GDPR). You have all your consent and data collection ducks in a row, so it’s the perfect time to read our white paper and shift your mindset, start seeing GDPR marketing compliance as a positive, for both you and your customers.

Seriously.

GDPR compliance isn’t about curtailing your initiatives to avoid huge penalties; it’s an adjustment in approach that represents a huge opportunity to improve the customer experience.

Embrace the transparency, security, and privacy enhancements that compliance will inspire — and the brand loyalty that will result

Implement strategies to earn your customers’ trust and encourage them to share the data you need

Optimize your marketing, transactional, and drip campaign emails to maximize the receipt of personal data consent