Next-Generation Email Content Management

Enterprise organizations are centralizing transactional email content management across multiple teams, in order to:

• Standardize email creation, approval, and publishing processes
• Centralize accountability for regulatory compliance and reputation management
• Establish and maintain brand consistency
• Facilitate cross-functional collaboration to reduce dependency on developers

Our white paper outlines the challenges that lead to this push toward centralization.

Improve Security
Manage transactional email content independently of your codebase, deployment process, and customer data, to help preserve the integrity of all three

Increase Productivity
Streamline transactional email workflows to create, revise, and test content, including localizations, without involving developers or deploying code

Ensure Consistency
Centralize approval processes to establish standardized branding, email regulatory compliance, and reputation management across departments, divisions, and business units