Seventy percent of American consumers use on-demand services every single month. The pandemic has further accelerated growth of these services, with food delivery alone expected to grow over eight percent annually through 2025.
As an on-demand service provider, you give people what they want: Fast, efficient solutions. Whether that’s for takeout, grocery delivery, ride-sharing, courier services, or anything else, you make it happen right now.
Well, meet your new marketing best friend: There’s nothing more in-the-moment than AMP for Email.
AMP emails can enhance your on-demand app experience by allowing users to:
- Track order progress in an email using live data mapping.
- Confirm preferences or update account information without opening your app.
- Act on highly-targeted promotional campaigns and upsells with personalized data that can boost conversions by 60%.
And, yes, not having users open your app is a good thing – I’ll explain why.
Check out these five examples of how AMP for Email can improve your on-demand app experience in everything from food delivery to reservations and more.
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How Can AMP Make Emails From On-Demand Services Better?
Not sure what AMP emails are? They’re powered by live data and enable more interactivity in emails than ever before. Content is dynamic. It changes depending on who the recipient is, in much more advanced ways than a, “Hey, {firstname},” field.
And, importantly, that content automatically updates to be current even if you’ve already sent the email.
AMP emails may sound like some cool bells and whistles, but they’re so much more. They make a huge impact on your customer satisfaction, retention, and conversion rates.
The best way to understand the power of AMP for Email is to see it in action, so let’s get to the examples…
1. Parcel Tracking with AMP for Email
Ecommerce is at an all-time high thanks to the pandemic, and it’s only going to continue growing. For physical items, sales are expected to hit $875 billion for 2022 in the United States, and $1.3 trillion by 2025.
That’s a lot of shipments! And for most of them, here’s how the story goes:
- You get a confirmation email.
- A few days later, you get a shipping confirmation email that lists your tracking number.
Fine, right?
Sure, with one big issue: Clicking that tracking number takes you to the courier’s website to track it. (Or worse, it’s plain text, non hyperlinked, and you have to copy and paste it yourself into the courier’s website…)
Source: My inbox
Okay, one click (and maybe some copy, pasting) to track an item, what’s the big deal?
Consider this: The average click-through rate is between six to nine percent. That means, most people won’t follow through on visiting a courier’s website to check their tracking details. If they need to copy paste a tracking code, even less people will follow through. And for those who do click-through, what if the courier’s website loads slowly?
Suddenly, all those calls your customer service team receives with people asking, “Where’s my package?” make sense. In fact, shipping inquiries are the reason for up to 80% of all customer service calls.
Oof, that’s a lot of wasted resources.
Here’s how AMP emails can help.
The Benefits of AMP for Email
WIth an AMP email, your users could track a package or order status directly from the confirmation email. Because AMP uses live data, the email will change to show the current shipping status. Best part? It’s all automated.
Now, that confirmation email is like a living thing. Customers don’t need to click anything or leave their inbox to track their package.
Not only is this convenient for your customers, but it also reduces customer service inquiries, which saves you valuable labor costs, time, and resources.
We all know what tracking a DoorDash order looks like, and the exact same functionality is possible for package or order tracking — inside an email.
Speaking of food delivery services, AMP emails can help with that, too.
2. Food Delivery with AMP for Email
Like the DoorDash example above, order tracking probably already exists inside your app. And, as I mentioned, you can recreate this functionality inside an email, too.
Let’s go a step further and talk about how AMP email technology can earn you 300% higher conversions with dynamic, personalized promotions.
Whether it’s takeout or groceries, a huge part of your success comes from offers. A typical promotional email may look something like this:
Source: My inbox
Does it work? Well, sort of. The average conversion rate for the food e-commerce industry is 5.5%. Not too bad considering the global average across all sectors is only 2.4%.
But, what if you could increase conversions by 60%?
The Benefits of AMP for Email
With AMP’s live data capabilities, you can create a dynamic carousel within your email to show different offers to customers depending on what they’re interested in.
You could show:
- Only restaurants that person has ordered from before.
- Different promotions depending on the time of day, such as free delivery from breakfast restaurants in the morning, then switching it to dinner takeout in the evening.
Picture an email like this except each of these blocks could be a different featured restaurant — in an auto-scrolling carousel. And, each of these offers could change to breakfast or dinner depending on the time the recipient opens the email, so it’s always relevant.
Or, you can take advantage of advanced personalization and send an offer featuring a customer’s favorite order with one click.
Because AMP for Email allows for live communication, like a mini website inside the email, tapping the email offer can place the order without your customer having to leave their inbox. Instead of shooting them over to a landing page, a confirmation message is shown within the email, too.
When you make it as easy as possible for customers to say yes, more of them will. Simple as that.
3. Improved Reservations with AMP for Email
Reservations and online bookings are more important and in demand than ever before. In 2022, many countries are still enforcing reservation-only service, or other social distancing measures.
In addition to that, customers love the idea of booking a time in advance for things we used to have to wait for. So much so that the online scheduling business will grow 168% by 2027. And, even before the pandemic, Google reports searches for online reservations were growing by 120% year over year.
Booking an appointment or reservation online is nothing new. You’ve probably seen countless calendar pages like this one to book a hair or doctor’s appointment:
But with AMP, you can bring all this functionality into a single email. Plus, you can increase engagement even further by personalizing that same email with live account info, localized promotions, and more.
The Benefits of AMP for Email
Compared to standard HTML emails, AMP emails can boost your open rate by 128% and click-through rate by 133%.
With AMP, you can include functional reservation booking inside a promotional email. In other words, recipients can book a table, appointment, or other service immediately, without leaving that email.
Imagine the email below is for a dinner promotion tonight at your restaurant. Boom — reservations start rolling in easily. No one has to call, email you back, or login to a website or app.
With account integration and dynamic content, your recipient can select and confirm their appointment, and view the confirmation, in the email.
It doesn’t get more convenient than that — for everyone.
4. Car Services with AMP for Email
Thanks to the increasing costs of daily life, and more people than ever working from home, many consumers are choosing not to own a car the traditional way. Instead, they rely on car-sharing services when they need to drive.
There are two main ways people are doing this:
- Car-sharing (either peer-to-peer, like Turo, or B2C, like Enterprise CarShare)
- Ride-hailing (Uber, Lyft, etc)
Statista estimates the B2C car-sharing market in the United States alone will grow 39% in 2022, and five percent annually. There are already nearly five million American car-sharing users right now, and that’s expected to grow to six million by 2025.
Ride-hailing is even more popular already, with 36% of Americans using ride-hailing services in 2018 compared to only 15% in 2015.
And there are many ways to streamline car-sharing or ride-hailing workflows with AMP emails…
The Benefits of AMP for Email
The most obvious use of AMP email for car services would be car tracking. Uber, Lyft, and most ride-hailing companies offer live tracking of your car on its way to you via their mobile app.
Like our package tracking example above, you could build this functionality in an AMP email. That is, you could empower a user to book a car and manage their entire trip, including live tracking, from a confirmation email. This is just one more way to keep your customers in the loop.
Beyond that, AMP for Email can help you get valuable feedback from users, too.
With AMP, you can drag-and-drop review and user feedback surveys directly into emails. You don’t need to rely on users logging back into your app to rate their trip afterwards. And, your users don’t need to click the email to take them to a survey landing page.
Just easy, fillable forms and surveys right in their inbox.
Why bother? Well, by switching from traditional landing page-based surveys to AMP email surveys, Razorpay increased their feedback response rate by 257%.
You can also ask for simple ratings or quick public or private reviews. Here’s an example of the pre-coded, drag-and-drop product reviews AMP email module available through Dyspatch’s Apps in Email.
5. Effective Recommendations with AMP for Email
Success in the on-demand economy relies on your customers getting what they want — fast. On-demand customers also make decisions quickly.
So one of the best ways to increase revenue is with cross-sells and up-sells.
Email marketing is pretty sophisticated these days, and you can accomplish a lot with personalization. But with AMP for Email, you can go even further by combining personalized offers with the ability for recipients to take action immediately in the inbox.
Let’s look at a traditional HTML email example. Target is notifying this recipient the price dropped on an item they’ve viewed and/or added to their cart. At the bottom, they feature some related items as a cross-sell. #TanksAndChinos
Overall, it’s a decent email! But AMP for Email can make this type of up-selling and cross-selling even more effective. Here’s how:
The Benefits of AMP for Email
Here’s an example email made to show the power of AMP up-sells. It’s a standard flight confirmation email with built-in up-sells for seat class and additional luggage.
You could also allow users to upgrade to a premium meal or purchase other in-flight conveniences.
Of course, this was a travel email example but the same logic applies to any industry.
Let’s dig a bit more into how AMP can help with cross-sells.
Ecommerce platform Ecwid switched to AMP technology for sending abandoned cart emails. Thanks to AMP’s interactive shopping experience, their merchants achieved an average 82% increase in cart recoveries.
In the emails, recipients can scroll through products, view multiple photos, and expand product details.
And, importantly, the email only shows in stock items, thanks to AMP for Email’s live data functionality.
With these types of up-sell and cross-sell emails, you can grow your revenue while also providing a world-class customer experience.
You can even show a time-limited deal, then have the email automatically switch it to another deal once the time is up.
Personalized AMP emails ensure you won’t have any disappointed customers due to an expired or out of stock promotion. Only show valuable, actionable information every single time someone opens your email — no matter when they do.
Boost Sales and Create Happier Customers with Supercharged AMP Emails
AMP for Email is the fast track to making your emails convert more, seamlessly.
Your customers get a cohesive, easy, and time-saving user experience with emails they can take action on right away, and you get:
- Happier customers who can track their own order, and don’t need to call customer service.
- Frictionless up-sells, cross-sells, and one-click offers customers can take advantage of, right from their inbox.
- Up to 300% more conversions!
- Email marketing that is finally as on-demand as your service is.
It’s easy to accomplish all this with Apps in Email from Dyspatch. Our custom, pre-coded email blocks are easy for anyone to use. Just drag and drop!
Ready to AMP up your marketing and transactional emails? Learn more about AMP for Email technology in our white paper. Then, see how easy it is for anyone to use Apps in Email to boost email performance — starting now.
