What’s a marketer to do?
Ditch your reliance on generic tracking methods and focus on what matters: Who’s interested in specific offers, and what your most popular content is.
Your email platform probably offers analytics details for what each user has clicked and your overall most popular email clicks. But be sure to add in your own UTM parameters, too. This allows you to make sense of per-campaign email marketing data in a larger context, such as in Google Analytics compared to your other traffic.
Pssst: If you use Dyspatch, you can save tons of time by setting default UTM parameters for each template.
Your goal should be getting clicks, not opens. Clickers are your engaged audience.
Besides making your email content interesting enough to click (#duh), try adding a quick feedback selector to the bottom of your emails. This gives someone a reason to click, and it provides valuable information about what content your audience likes, whether they click elsewhere in the email or not.
Dynamic AMP for Email content easily uplevels your emails. With Dyspatch’s Apps in Email, you can drag-and-drop blocks to turn your emails into data collection machines your subscribers want to engage with.
(New to AMP? Here’s everything you need to know about AMP for Email.)
2. Use AMP for Email for in-email preference updates
Once again, AMP email functionality makes updating preferences even easier for your subscribers. Instead of having to click over to a webpage — and potentially login to their account — to update their profile, you can create an in-email preferences center.
Clicking “Manage my email preferences” in an AMP-powered email could pop out a box like this, with check boxes for users to tap what they want to receive.
While not a drag-and-drop feature yet, convenient newsletter personalization is possible with custom AMP for Email coding. While a preferences webpage is still a great option, an AMP version represents the cutting edge of easy permission-based marketing.
Make connection your priority in 2024 and reap the rewards forever
Yep, we’re gonna say it: Human-to-human (H2H) marketing is all you need to worry about.
Cheesy? Sure, but with increasing email privacy controls like Apple Mail Privacy Protection and governmental legislation, getting to know your audience is key for marketing success.
It sounds easy but it can take awhile to shift your strategy away from reporting simple metrics like opens and clicks, and toward identifying your top content and planning what questions to ask your audience, and how often to ask them.
Don’t despair: You can implement AMP for Email tools like package tracking, appointment booking, and so much more with just a few clicks. Browse Dyspatch’s Apps in Email library for all the drag-and-drop functions you can start using today.
2024 will be here before you know it. Get a head start on modernizing your email marketing by implementing these five email marketing trends today.
