How Culture Amp uses Dyspatch to build employee experiences in 45 languages

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Case study - cultureamp
⏱ 4 minute read
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How Culture Amp uses Dyspatch to build employee experiences in 45 languages

Executive intro

Culture Amp, a leading employee experience platform, faced significant challenges managing their extensive email library. Emails were stuck in the code, making them a challenge to update. Managing 45+ locales per email meant their team was handling a lot of files to keep translations on track. They turned to Dyspatch to simplify their email production workflow, moving from a code-heavy approach to a more collaborative, efficient, and scalable process.

The challenge

Before Dyspatch, Culture Amp's email management process was resource-dependent. Their system relied heavily on engineers and used a Git repository that had become cumbersome over time. With approximately 800 email templates (including localized versions of the same templates) using Handlebars templating language, their process was complex and difficult to maintain.

Get your email code out of github

Mac Fox, lead product manager at Culture Amp, described how their previous workflow left engineers shouldering the burden of template updates and management, creating a system that was inefficient and challenging to ensure brand consistency and manage translations effectively.

Why Culture Amp chose Dyspatch: Our proposal

Email production and collaboration are key to Culture Amp’s continued scale, and are the heart of Dyspatch's core offering. Our mission is to provide a collaborative environment designed to streamline email creation and management. This aligns perfectly with Culture Amp, as it frees their team from the constraints of their code-heavy approach. Dyspatch’s user-friendly interface opens the door for non-technical team members to participate in the email production process, reducing the burden on costly engineering resources. 

“Shout out to Aileen & the rest of the CS team, the quickness of your responses is astounding, y’all do an excellent job of supporting your customers.”

— Mac Fox, Lead Product Manager at Culture Amp

To further enhance efficiency, Dyspatch seamlessly integrates with Culture Amp’s existing tools, including Sendgrid as their Email Service Provider (ESP) and Smartling for translations. Additionally, Dyspatch's robust theme support ensured brand consistency across all email templates, while our dedicated customer success team stood ready to provide top-notch support throughout the implementation and beyond.

The process

Working with Culture Amp, Dyspatch provided seamless onboarding to our email production platform. Designs were imported and optimized for five distinct email templates by 'blockifying' each design to become part of their new email design system. Now that they have their five base emails, endless new emails can be created and remixed effortlessly by dragging and dropping a few blocks.

The Dyspatch email design system workflow

With Dyspatch firmly in place, Culture Amp’s typical workflow has undergone a significant transformation. Now, when product teams identify the need for email updates, they can quickly be set up for success with Dyspatch. New teams receive a brief overview of Dyspatch, the modules they’ll be using to create their emails, and how to use the supported integrations to both translate their finished emails, and export them to Culture Amp’s ESP. 

“Your support team is head & shoulders above other services”

— Mac Fox, Lead Product Manager at Culture Amp

This newly streamlined workflow empowers Culture Amp’s product teams to work independently, crafting and managing emails with minimal oversight. Dyspatch’s support team is also available, should any questions about technical or best practices around email production and design arise. 

The new workflow not only increases efficiency, but also fosters a sense of independence, and ownership among the teams at Culture Amp: the product team can swiftly create and update beautiful, fully localized, and thoroughly tested emails, without support from a design or engineering team. As a result, Culture Amp is able to free up engineering time previously spent manually managing their template database to instead redirect valuable engineering time to building further value for their customers.

The results

Implementing Dyspatch has led to significant improvements for Culture Amp:

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Massive time savings in email production and management. Emails are created more quickly, and the translation process has been streamlined. Email production time is down to hours or days, rather than weeks. 

Improved collaboration between technical and non-technical team members, from product management, to engineering, to design

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Streamlined localization process for translating to, and approving the 45 supported languages. With the Smartling integration in Dyspatch, Culture Amp’s emails are translated and tested in one platform, reducing errors and turnaround time and increasing quality for a global customer base.

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Enhanced brand consistency across all email communications: every email and module is on-brand and approved by design before being used by a product or marketing team member in a live email.

What’s next

Culture Amp is excited to explore Dyspatch's newly launched customer profiles to create hyper-personalized emails (without engineering help to set them up). Leveraging this functionality to enhance their email personalization strategy will ensure that each recipient receives perfectly tailored and relevant information, contributing to lasting relationships between Culture Amp and their customers.

Personalization made easy with customer profiles

Ready to revolutionize your email production process? Learn how Dyspatch can help your team collaborate seamlessly and create outstanding email experiences. Request a demo today and discover the power of efficient email management!

Company overview

Culture Amp is the world’s leading employee experience and people analytics platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. 

Industry

HR Technology

Global presence

Serving companies worldwide

Email types

Transactional emails

Email team

Dedicated team within the core experience/communication group

Localization

Templates translated into 45 different languages

Template volume

Approximately 80 main email templates

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