When the International Marketing Team at Hunter Industries adopted Dyspatch, they experienced immediate benefits. Nancy and Ilker shared insights into their previous email creation tools and the impact of switching to Dyspatch.

Their marketing team has a large number of international customers with whom they communicate and collaborate. Nancy and Ilker noted that onboarding to Dyspatch took virtually no time, and the Hunter team was impressed with the speed at which they hit the ground running with their emails in Dyspatch – without writing code.

Within the first few months of using Dyspatch to power all of their communications with international customers, they now:

• Spend only 15 minutes on a new email
• Localize their content with one click using Dyspatch's direct Smartling integration, replacing a manual process that took 20 minutes per locale

Hunter’s team wanted to select an email production tool that would accommodate their current scale, while also being the right tool for the scale they will hit in coming years as they continue to expand globally.

Their previous localizations process required copy pasting translation using spreadsheets, which is tedious and prone to human error, and required “20 minutes per language” to implement. Not including the testing required! This also made it difficult to reign in the costs of translations, even when only one small change was made to an email.

With Dyspatch, Hunter leverages the magic of a direct integration with Smartling. Now, only one click is required to sync with accurate and culturally appropriate localizations. What’s more, Hunter can save on localizations costs by only localizing the content that doesn’t often change once – a legal footer, for example, that can be reused in dozens of templates, only has to be sent to translators once.

Ilker noted, in particular, the ease of localization and editing localized content:

The Hunter team told us that working with Dyspatch has been a standout as compared to other vendors. They noted that the Dyspatch platform continues to evolve and each time the team at Hunter has expressed a pain point in their process, they’ve had a solution be implemented within weeks.