Scaling Cross-Channel Communications: The Multiverse Success Story
Executive overview
Multiverse, a leading provider of apprenticeships and on-the-job learning programs, turned to Dyspatch to unify their customers' cross-channel communication journey.
The challenge
Creating and implementing a unified strategy was the challenge: With multiple stakeholders, frequent content updates, and a mix of both B2B and B2C communications, they required a tool that could handle rapid changes while maintaining brand consistency across multiple email service providers (ESPs)
Why Multiverse chose Dyspatch
Multiverse selected Dyspatch to support a full rebranding of their brand and design. They knew an email production platform like Dyspatch would streamline the process, as well as provide sophisticated cross-channel communications support as their business continues to grow.
Having an email builder with built-in guardrails and an email design system would allow Multiverse to maintain their brand integrity across all three of Multiverse's sending platforms. As Mustafa explains:
"[Dyspatch] has enabled us to create consistent email designs across the business, but also the ability to create more engaging email templates."
— Mustafa Meyzin, CRM Manager, Multiverse
Implementation was effortless
The switch to Dyspatch coincided with Multiverse's rebranding initiative. Their Brand and UX product design team had crafted a new branding and messaging strategy, and collaborated closely with the Dyspatch team to ensure smooth integration.
Multiverse launched their new brand identity seamlessly, and with Dyspatch, they were able to sync their communications across their sending platforms. Every message sent to customers was on brand, pixel-perfect, and approved by every stakeholder involved in the rebranding process.
The challenges of creating an email communication strategy that will scale to every device, email provider, and customer profile were tangible for Multiverse, and Dyspatch’s no-code email builder rose to the occasion. Early on, they were able to quickly adapt their emails to fix some of their previous issues: buttons not scaling properly on mobile devices, padding being off when switching from desktop to mobile views, and more. Within minutes, their team was able to resolve these issues in Dyspatch without looking at a single line of code.
Key results
1. Scalable multi-platform integrations
Multiverse successfully integrated Dyspatch with multiple ESPs including Iterable, HubSpot, and Postmark, enabling them to maintain consistent branding across.
The team at Multiverse needed the flexibility to experiment with new sending platforms, and Dyspatch made adding them seamless. Within a few weeks of onboarding, Dyspatch worked with the Multiverse team to develop a new integration connector to simplify the sending experience for emails. And in the months since, new integrations have been added at Multiverse’s request, which could support other messaging channels, like SMS, push notifications, and eVoice.
2. A streamlined review process
The ability to add collaborators in Dyspatch across various teams at Multiverse transformed their approval workflow process, allowing stakeholders from across the organization to preview and collaborate on their email communications, without the need for a third-party tool such as Slack or Google Drive.
"The shareable URL has improved that process... being able to respond to feedback, make amendments and sign off comms quickly in one central location has increased efficiency and improved our QA processes."
— Mustafa Meyzin, CRM Manager, Multiverse
For businesses where customer communications drive growth and satisfaction, email perfection isn't optional—it's essential. Dyspatch gave the Multiverse team a central platform to align internally, manage email details, and collaborate on improvements right where the work happens.
Public share links added essential functionality to the team’s workflow in Dyspatch, allowing communications to be easily shared with users outside the approval pipeline for seamless external feedback.
3. Centralized cross-channel communications
Dyspatch now powers Multiverse's entire email communication journey, across Marketing and Transactional campaigns.
This makes it easy for the Multiverse team to keep all of their email templates organized and in one place. What’s more, the Multiverse team can align those email messages with their SMS, push notification, and even Voice messages, all in Dyspatch.
This creates a wonderful user experience: every communication sent to apprentices and customers are perfectly on-brand, and what’s more, they reflect Multiverse’s commitment to the future. Multiverse’s emails are amazing from a design perspective, but also excellent as a helpful and actionable tool for the thousands of people who receive them.
4. Rapid content updates
The Dyspatch email production platform enables quick updates to maintain accurate and up-to-date information in their communications:
"The automated sync of email templates & blocks with our ESPs means updates can be made across a number of communications in one sweep."
— Mustafa Meyzin, CRM Manager, Multiverse
With over 1,500 customers putting their trust in Multiverse, it’s essential that every communication be effective, but also timely. With Dyspatch, the speed at which their team can dispatch new messages is at an all-time high. This is key to Multiverse’s ability to deliver exceptional, results-driven coaching.
5. Enhanced team collaboration
Multiverse brought together stakeholders from across their teams to collaborate on their communications strategy in Dyspatch. And in Dyspatch, they can easily preview and collaborate on future communications with internal stakeholders:
"Dyspatch has been a really great tool for collaboration. We’re able to showcase to wider teams exactly what is on offer from a design perspective whilst leaning on the guardrails put in place to minimise inconsistencies. This has helped streamline building processes as it helps to manage expectations."
— Mustafa Meyzin, CRM Manager, Multiverse
What’s next
As Multiverse continues to grow, they're ready to tap into more of Dyspatch's capabilities—particularly localization features to support their international growth. The platform's versatility ensures they can scale communications seamlessly across all markets.
With Dyspatch, Multiverse has transformed their email workflow from a potential bottleneck into a strategic advantage. They are poised to see massive expansion, and Dyspatch is their partner in the next phase of hypergrowth.
Get a demo"We're super pleased with the multiple ESP integration options... it's been a huge win for us."
— Mustafa Meyzin, CRM Manager, Multiverse
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