We’ve introduced automatic image optimization to our image library that has been designed to improve email performance and overall user experience.
When uploading new assets our real-time optimization will help to automatically reduce file sizes, while maintaining image quality. This will help speed up your email delivery, minimizing email load times in a market where every second counts.
While building your email or SMS marketing messages, oversized images will be automatically optimized to provide quicker loading times for your end users. For advanced users who want full control over their optimization, this can be bypassed by using the ‘upload unoptimized’ option in the image library.
Key Benefits
- Improved Email Deliverability: Smaller image sizes mean faster email loading and happier customers.
- Cost Efficiency: Reduced asset storage and transmission costs.
- Enhanced User Experience: Streamlined email creation process eliminating the need to rely on outside help to optimize your images.
