In this 2017 Forrester report, The Next Chapter For Email Marketing, Shar VanBoskirk identifies opportunities for moving email marketing beyond the one-to-many approach of digital versions of print ads and circulars, encouraging marketers to develop email as an integral component of the entire customer experience.
Expanded to include a new introduction with expert commentary from Dyspatch, you’ll discover how Forrester’s insights into email as a customer-centric marketing opportunity apply equally to transactional and triggered emails. Learn how these critical but often forgotten communications can drive revenue and foster brand engagement throughout the customer lifecycle.
Download the report to discover:
- How and why your ‘good enough’ email program is actually alienating customers and costing you market share
- Why email is evolving away from offer-focused campaigns and towards customer-centered engagements
- The importance of transactional email in increasing lifetime value and inspiring brand loyalty
- The future of email as a contextual, insight-driven, digital experience
