Ebooks, Guides, and Reports

While 69.5% of emails are already personalized beyond first name, we were surprised to find 22.2% of people think preheader text is the most important motivator for them to click through. Approximately 41% are more likely to buy if they are shown a newly......

Taking pre-orders for a Kickstarter, crowdfunding, or even a SaaS beta can seem deceptively easy. What’s so difficult about collecting a few email addresses, and then letting folks know when your product is ready? Oh boy. Like...

This guide is a practical resource for developing a set of transactional emails that will move your new users through the sales funnel toward becoming happy, engaged, and paying customers. Chances are, these are emails you’re already sending, but they’re...

Enterprise organizations struggle with a transactional email creation and revision process that is highly inefficient and excessively complex. In this white paper, we explore the causes of those challenges and provide actionable suggestions for resolving them....

This Forrester report identifies opportunities for enterprise organizations to move email marketing beyond digital versions of print ads and circulars, encouraging marketers to develop email as an integral component of the customer journey....

In partnership with the CMO Council, we surveyed almost 200 enterprise marketing leaders on the importance of customer relationship marketing. A full 77% of marketing leaders surveyed are failing to realize the full revenue potential of existing customers....

Only 36% of marketing executives feel they’re effectively leveraging transactional or triggered emails to engage the customer. Yet regardless of company size or the nature of your business, as much as 80% of future revenue will come from 20% of...

Now that the May 25th, 2018, deadline has come and gone, you’ve read all the reports, downloaded all the checklists, and lost sleep over all the dire predictions about the European Union’s General Data Protection Regulation (GDPR). You have all your consent ...

Enterprise organizations are centralizing transactional email content management across multiple teams, in order to: Standardize email creation, approval, and publishing processes, centralize accountability for regulatory compliance and reputation management...