In 2019, marketing technology (martech) was already a $121 billion dollar industry. Fast-forward to 2021 and this number is bigger still. In fact, experts estimate the pandemic accelerated the adoption of digital technologies by on average seven years. McKinsey & Company calls this “a quantum leap at both…
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Search results for: AMP for Email
9 Ways to Get More Email Survey Responses
It’s all too common for marketers and businesses to rely on intuition, assumptions, or guesses. Surveys remove this guesswork. They allow you to get real-life feedback from customers, as well as your target audience. With this feedback, you can: Iterate your products and services to meet your market’s…
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Email translation in 7 steps
When it comes to marketing personalization, the little things mean a lot. An Uber email that thanks you for ‘Your Sunday afternoon ride with Uber’ will backfire if the ride actually happened on Saturday morning. And an email addressed to a Canadian market that fails to use preferred…
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Email Management: Why Email Marketing Takes So Long and How To Fix It
If you’ve worked with almost any email builder out there, you’ve felt the pain. You may have even spent hours trying to fix a line of code to make your emails look perfect yet still have accidentally sent an email with a placeholder like “Hi ” instead of…
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Conversational Marketing With Live Chat in Email
In 2021, conversational marketing is more important than ever. Customers have come to expect a personalized touch from their favorite brands, and want to be able to engage with them wherever, whenever and however they prefer. Smart companies understand that customer dialogue must be a two-way street, not…
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Sync Email Templates to Braze, Now in Dyspatch
Importing your published Dyspatch email templates to Braze just got easier. With our new Braze integration, templates (including localized versions) will sync directly from the Dyspatch app into your Braze CRM for sending with one click. Our intuitive drag-and-drop email builder empowers your email team to quickly build…
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5 Winning Email Engagement Strategies for 2021
In 2021, email is still the undisputed champion of digital marketing. With a return of $44 for every $1 spent on email marketing, 59% of marketers continue to see email as their highest ROI channel. But the inbox has also become a lot more competitive, and it’s getting…
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5 Best Copywriting Techniques to Boost Email Conversions
Engaging emails drive traffic and conversions. If you came here looking for copywriting tips to create such emails, we’ve got you covered. In this post, we handpicked five proven email copywriting techniques. We’ll walk you through these must-do strategies for ecommerce brands to generate clicks and conversions from…
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8 Best Value Email Marketing Automation Platforms
With so many marketing automation platforms doing similar things, you may be asking yourself, “Which one is best for my company?” In this post, we’ll explore some of the automation software packages for email marketers that provide the best value for money: Braze Pardot VBOUT HubSpot SendinBlue ActiveCampaign…
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