Triggered and transactional emails have open rates 69% higher than regular marketing campaigns, with click-through rates as much as 164% higher. These impressive numbers represent a level of engagement that far outstrips even the highest performing promotional campaigns. And the reason for that is simple: Triggered emails are…
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Email Evolution The Modern Transactional Email Workflow
Back in the early days of the internet, transactional emails were hard-coded into backend systems, where a customer’s action would trigger a send. A purchase, for instance, would trigger the backend to compile, render, and send an order confirmation email. To create such an email, or to update…
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Transactional Email Hall of Fame – March 2019
Welcome to our monthly Email Hall of Fame, highlighting some the best transactional and triggered emails. We hope you enjoy them — and learn from them — as much as we do. Hall of Fame: Who: Allbirds, the wool footwear company What’s Good: Never underestimate the power of…
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Transactional Email Hall of Fame – February 2019
Welcome to our monthly Email Hall of Fame, highlighting some the best and worst transactional and triggered emails. We hope you enjoy them — and learn from them — as much as we do. Hall of Fame: Who: Splitwise, the app for friends and roommates to track and…
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Pulling the Trigger with Transactional Emails Email Triggers in your Website/App
Transactional emails are the greatest thing to happen to digital business since, well, the internet. Do you know what types of emails get the highest open rates? Transactional emails. Unfortunately, email senders often give them far less attention than marketing emails, even though transactional messages provide important and…
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The Disconnect Between Loyalty Programs, Apps, and Emails
As the old saying has it,“Strategy without execution is hallucination.” This is precisely why efforts to improve customer experience can be hit or miss. Despite all their talk about personalization and creating exceptional customer journeys, marketers often fail to execute and instead offer disjointed, alienating experiences. A Starbucks…
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How to Boost B2B Email Outreach with AI and Machine Learning
No one likes to leave money on the table, but many B2B marketers do it again and again with their email messaging. Every time a customer, existing or prospective, opens an email, it’s an opportunity. It’s your chance to cross- or upsell a current user, or to engage…
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Transactional Email Hall of Fame – November 2018
Welcome to our monthly Email Hall of Fame, highlighting some the best transactional and triggered emails. We hope you enjoy them — and learn from them — as much as we do. Hall of Fame: Who: Williams Sonoma, the kitchen and housewares retailer What’s Good: This email, sent…
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Transactional Email Hall of Fame – October 2018
Welcome to our monthly Email Hall of Fame, highlighting some the best transactional and triggered emails. We hope you enjoy them — and learn from them — as much as we do. Hall of Fame: Who: Postmates, the delivery-on-demand company What’s Good: Everything? It’s a gift card delivery…
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