Enterprise organizations tend to forget about transactional email — at least they do until they go through a rebrand. Then once they get started, they realize how hugely expensive and time-consuming it can be to update all those emails, many often embedded deep within the codebase. Imagine over…
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Transactional Email Hall of Fame – September 2018
Three months on and we continue to be impressed by the extraordinary emails that hit our inboxes. So welcome to this month’s Hall of Fame. We hope you enjoy them — and learn from them — as much as we do. Hall of Fame: Who: OpenTable, the…
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REPORT Transactional Email – Capitalizing on Missed Opportunities
In this 2017 Forrester report, The Next Chapter For Email Marketing, Shar VanBoskirk identifies opportunities for moving email marketing beyond the one-to-many approach of digital versions of print ads and circulars, encouraging marketers to develop email as an integral component of the entire customer experience. Expanded to include a…
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WEBINAR Developing Email as The Cornerstone of the Customer Journey
In this recorded webinar, Dyspatch CEO Matt Harris is joined by featured guest Shar VanBoskirk, VP and Principal Analyst at Forrester Research, in conversation about the state of email in today’s customer-obsessed, post-GDPR world. In this must-see webinar, Matt and Shar discuss the key role email plays in…
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Transactional Email Hall of Fame – August 2018
Welcome to our monthly Email Hall of Fame, highlighting some the best transactional and triggered emails. We’re continuously impressed by the extraordinary emails that hit our inboxes every month. So much so that we’ve created a monthly Hall of Fame to highlight both the really good and the…
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Webinar User Onboarding Emails that Drive Customer Success and Free-to-Paid Conversions
Are your free trial users disappearing after sign-up? Do they ignore your onboarding emails? We can help you fix that. Sendwithus, in partnership with Chameleon, recently hosted a webinar featuring SaaS onboarding expert, Alli Blum. Alli shared her strategies for designing an onboarding email sequence to convert more…
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Transactional Email Hall of Fame – July 2018
When we were putting together our latest white paper, How to Engage Customers and Deepen Relationships, we were both impressed by some amazingly great transactional emails, and appalled that so many great brands continue to send emails that look like no more than half-hearted afterthoughts. So much so, in fact,…
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How to Succeed at Email Marketing
Facebook’s latest algorithm tweak, limiting public posts in favour of personal content in the News Feed, has rattled publishers and brands alike, illustrating just how powerful social networks have become. For savvy marketers, the news is a reminder that time and resources are better spent building their own…
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5 Easy Strategies to Make Your Welcome Emails Wonderful
Congratulations! You have a new customer! But don’t break out the champagne quite yet — this is only the beginning of the story. Your Welcome email should carry a new user from the excitement of signing up or making their first purchase toward an increasingly positive experience with…
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