Is there a deliverability risk associated with sending HTML email instead of just plain text email? We’ve alluded to this debate before, and recently, we wrote a whole blog post on HTML vs. plain text email. TLDR: There are a couple instances when plain text emails win out,…
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Search results for: AMP for Email
10 Ways to Use Social Proof In Your Emails
What sways you most when shopping online: The product description or the customer reviews under it? Be honest. It’s reviews, right? Right, because 94% of people are more likely to purchase from a business that has real customer reviews. And, 79% of those people trust a customer review…
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Email Marketing Metrics: Which Ones Really Matter?
Last year, Apple’s iOS 15 Mail Privacy Protection (MPP) update and its impact on email metrics was the big headline in the marketing community. Most notably, it prompted marketers to reassess the reliability (and value!) of open rates. Unfamiliar with MPP? In brief, this update prompts users to…
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15 Best Email Template Builders in 2022: An Expert Breakdown
What to look for in an email builder, according to the experts Best of breed email template builders – What are the best options in this category? Free email template builders – What are the best options in this category ESP email template builders – What are the…
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8 Post Purchase Emails to Boost Sales and Customer Loyalty
Online shopping has many advantages over the in-person alternative. For one thing, you can do it in your pajamas, from bed, or while simultaneously watching Succession. But one thing it’s missing? The immediate gratification of bringing your new purchase home. That’s where the post purchase email sequence comes…
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12 Pros Reveal the Email Marketing Trends That’ll Dominate 2022
Guessing games are fun. Who doesn’t love Battleships? But nobody wants to play guessing games with their 2022 email marketing plans. That’s a sure way to miss the boat… or should I say ship? OK, I’m done. Instead of playing guessing games with your marketing in 2022, why…
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Video in Email: To Embed or Not to Embed?
Is video in email a good idea? The short answer is yes! Adding interactivity with a video can be a powerful approach. According to Litmus, 91% of people prefer interactive content over static, text-based media. That said, there are some do’s and don’ts to bear in mind before…
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5 Key Customer Retention Goals and How to Achieve Them With Email
5 Key Customer Retention Goals and How to Achieve Them With Email Your guide to increasing customer lifetime value through email. Why customer retention matters now, more than ever Goal #1 – Increase customer lifetime value (CLV) Goal #2 – Reduce churn rates Goal #3 – Boost customer…
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16 Best Strategies to Increase Your Email Conversion Rate
There are thousands of email marketing articles swimming across the internet. Many show you how to increase engagement. But engagement is only half the picture… So today, I’m drilling down on a critical business KPI: Your email conversion rate. Recent data suggests email conversion rates peaked in 2018…
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