First impressions count. This is true of book covers and wine labels — and it’s equally true of emails. Your welcome email is your first and best opportunity to win over new customers, so you want to make it count. How important is your welcome email? Well, of…
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Search results for: AMP for Email
11 Quick Tips to Avoid the Email Spam Folder
Gone are the days of shady tricks to evade the spam folder. Internet service providers (ISPs) — like Gmail and yahoo! — use intelligent algorithms that are getting smarter every day. The algorithm’s goal: To deliver emails people want to receive. If your emails aren’t wanted, they’re unlikely…
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Webinar: Localizing Your Email Templates at Scale
Webinar Summary Dyspatch recently teamed up with Smartling’s Head of Marketing, Adrian Cohn, to dig into the challenges of email localization and how to solve them. Read on for a summary of the key points covered, including: The challenges of scaling your email localizations How to implement a…
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12 Proven Ways to Use Email for Customer Retention and Loyalty
Did you know 80% of retailers identified email as the number one tool for customer retention? That’s almost twice as many as the runner-up: social media! And there’s no doubt, customer retention should be a priority for your marketing strategy. After all, it costs five times as much…
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How to Design Email for Mobile-First
Odds are, you read an email on mobile today. Probably even a few. Mobile is now a standard vehicle for email. Studies show mobile users account for anywhere from 41.9% to 62% of email opens. And marketers know this number is only getting bigger. What’s more, 62% will…
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How Email Production Fits into the Martech Stack
In 2019, marketing technology (martech) was already a $121 billion dollar industry. Fast-forward to 2021 and this number is bigger still. In fact, experts estimate the pandemic accelerated the adoption of digital technologies by on average seven years. McKinsey & Company calls this “a quantum leap at both…
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9 Ways to Get More Email Survey Responses
It’s all too common for marketers and businesses to rely on intuition, assumptions, or guesses. Surveys remove this guesswork. They allow you to get real-life feedback from customers, as well as your target audience. With this feedback, you can: Iterate your products and services to meet your market’s…
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Email translation in 7 steps
When it comes to marketing personalization, the little things mean a lot. An Uber email that thanks you for ‘Your Sunday afternoon ride with Uber’ will backfire if the ride actually happened on Saturday morning. And an email addressed to a Canadian market that fails to use preferred…
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Localizing Your Email Templates at Scale
Localizing Your Email Templates at Scale How to manage 100+ locales Supercharging Your Company’s Growth — At Scale Inspire Long-Term Customer Trust Email Localizations Strategy — Why it Matters The Challenges With Email Localization The Problem – A Deep Dive The Current State of Localization Solutions for Email…
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