In 2021, email is still the undisputed champion of digital marketing. With a return of $44 for every $1 spent on email marketing, 59% of marketers continue to see email as their highest ROI channel. But the inbox has also become a lot more competitive, and it’s getting…
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Search results for: AMP for Email
5 Best Copywriting Techniques to Boost Email Conversions
Engaging emails drive traffic and conversions. If you came here looking for copywriting tips to create such emails, we’ve got you covered. In this post, we handpicked five proven email copywriting techniques. We’ll walk you through these must-do strategies for ecommerce brands to generate clicks and conversions from…
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8 Best Value Email Marketing Automation Platforms
With so many marketing automation platforms doing similar things, you may be asking yourself, “Which one is best for my company?” In this post, we’ll explore some of the automation software packages for email marketers that provide the best value for money: Braze Pardot VBOUT HubSpot SendinBlue ActiveCampaign…
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10 Ways to Increase Email Engagement Based on Human Behavior
Everyone believes they’re a unique individual. And that’s true! As Dr. Seuss would say, there is no one alive who is you-er than you. But we’re all pretty much the same when it comes to how we engage with information. The brain is a remarkably efficient machine, constantly…
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7 Unique Ways of Building an Email List
Email marketing is one of the best and most effective ways for businesses to reach a wider customer base. One of the many benefits of this marketing channel is that it offers a higher ROI than other marketing methods. But, in order to experience those benefits, you need…
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Top Takeaways from AMP Fest 2020
Wow — the Google team (and friends) just wrapped up AMP Fest 2020 with some huge announcements. Here are my top takeaways, both for early adopters of AMP for Email and those still on the fence. First, from an execution standpoint, Salesforce Marketing Cloud announced support for sending…
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The Hidden Six-Figure Cost of your Email Marketing
If you send two promotional emails per week to your subscribers, your email marketing strategy could cost you at least $100,000 per year. That’s a big number, but it might be even higher if email is a bigger part of your marketing strategy. If your company has two…
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What Does Social Responsibility Have to do With Email?
Forrester Research found companies that include corporate social responsibility (CSR) as part of their brand influence an astounding 82% of purchases. With such a staggering stat influencing potential sales, what’s holding companies back from communicating their social commitments to their audience? The answer is surprising: business leaders and…
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Audio in Email — it’s Possible!
Putting audio in your email is a simple way to create a unique interactive email experience. All the talk these days is about AMP for email it’s certainly all we have been talking about lately and sure, AMP is the cutting edge of dynamic emails, but you might be…
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