What email service provider (ESP) do you use to send your emails? There are literally hundreds to choose from, competing with one another on features, capabilities, pricing and ease of use. Chances are, you’re using more than just one to meet your needs. In the 2019 State of…
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Search results for: AMP for Email
Take Email Personalization Beyond First Name
Marketing wiz Seth Godin famously said, “People don’t want email, they want me-mail”. This makes sense, considering that getting an impersonal email is about as exciting as receiving a letter addressed “Dear Occupant” back in the snail mail days. In both cases, the sender’s shown they don’t care…
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If You’re Not Sending Interactive Emails, You’re Missing Out Big Time!
Why you should rethink your email strategy In the last 20 years, the human attention span has decreased by a third, and is now a mere eight seconds long. The attention span of a goldfish (nine whole seconds) is now something to aspire to. With that in mind,…
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7 Interactive Email Ideas For B2B Marketing
Marketing experts have long been predicting an explosion in interactive email but it took until 2017 for them to really start to take off — thanks, in large part, to younger generations. Last year, young adults spent hours every day engaging with interactive content on their phones alone….
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Leverage Email Marketing for Multiple Brand Management
If you manage multiple products or brands under a single company umbrella, you already know that the maintenance, monitoring, and timing of each product’s marketing initiatives needs to be handled differently — primarily due to their unique value propositions and varied audiences. That’s a big challenge for any…
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Salesforce Email Templates: How To Turn Your CRM Into An Email Powerhouse In 2020
Perhaps one of Salesforce’s best-known strengths is how the organization encourages innovation. Because so many brands communicate inside of Salesforce, having a tool that seamlessly integrates and makes email production easy creates a lot of opportunity for saving time and high quality email execution. Email production engines aren’t…
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Here’s Why CRM + Email Marketing = Time Saved For High Value Employees
Today, many organizations take CRMs for granted as they seamlessly run in the background, helping us complete projects, streamlining team communication, and facilitating collaboration around the organization. These essential functions are such a part of our daily work, they’re often forgotten about until we work on a project…
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Centralize Your Email Production Across Multiple Platforms With Our Integrations
Numerous marketing automation software providers offer email marketing solutions. Read on for a comparison of the options in the market today, and an overview of how to get Dyspatch integrated with your existing marketing stack. Marketo for example, offers an email marketing solution that allows for automated email…
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Going Beyond GIFs in Email
GIFs are a great way to stand out in an inbox and convince your users to engage with your email. You will see them used in clever ways to provide visual flourish, convey an idea, show a tutorial, and show a video preview. For example, see how Vinyl…
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