Recruiters should recognize that candidates are a lot like customers — their overall experience, from the application process to on-site interviews, impacts recruitment efforts both short-term and long-term. Just like a customer who has a negative experience with your brand is likely to share that with friends and…
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QA Testing a Product with Cypress
Do you feel confident your team is shipping code that won’t break production? Building a product is tough: ensuring the promised value of your product matches the value that is delivered can be difficult. Deploying possibly untested code to your application has the potential to break features in…
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How to Stop Treating Your Most Important Customers Poorly
If you’re a marketer for an Enterprise organization, chances are good that you actually are. Treating your most important customers poorly, we mean. Alright, alright… let’s not get all bent out of shape. We’ll explain. You know all that time and effort you put into creating beautiful, relevant,…
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Driving Growth Through Customer Relationship Marketing
Driving Growth Through Customer Relationship Marketing gaining traction with every digital interaction Sendwithus, in partnership with the CMO Council, surveyed almost 200 Enterprise marketing leaders on the importance of customer relationship marketing. A full 77% of marketing leaders surveyed are failing to realize the full revenue potential of existing…
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How to Avoid 4 Common Localization Mistakes
In today’s global economy, properly localized content can make or break a campaign. If localization is overlooked, an iconic tagline in one country can become an iconic blunder in another. Email remains a cornerstone of customer communications, from product updates to upsell opportunities to invoices. It’s essential these…
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How to Engage Customers and Deepen Relationships
How to Engage Customers and Deepen Relationships What Startups Can Teach Enterprise About Transactional Email Only 36% of marketing executives feel they’re effectively leveraging transactional or triggered emails to engage the customer. Yet regardless of company size or the nature of your business, as much as 80% of…
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Welcome Jason Han Sendwithus VP of Sales
Sendwithus is pleased to introduce Jason Han as Vice President of Sales. Jason joins us with almost twenty years of sales leadership experience in the software/SaaS industry, at both large companies and startups, including Lyris, PivotLink, and IBM. Most recently, Jason served as Director of Sales, West, for…
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How to Make GDPR Compliance Work for You
How to Make GDPR Compliance Work for You Marketing for Consent:
Is the GDPR about Location or Citizenship? And Should You Care?
Following our recent webinar, Marketing for Consent: How to Make GDPR Compliance Work for You, one of the participants posted the following question: “The webinar says that GDPR applies to location not citizenship. I’ve read otherwise. Can you clarify?” The application of the GDPR is not based on…
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