If you’re a marketer for an Enterprise organization, chances are good that you actually are. Treating your most important customers poorly, we mean. Alright, alright… let’s not get all bent out of shape. We’ll explain. You know all that time and effort you put into creating beautiful, relevant,…
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Driving Growth Through Customer Relationship Marketing
Driving Growth Through Customer Relationship Marketing gaining traction with every digital interaction Sendwithus, in partnership with the CMO Council, surveyed almost 200 Enterprise marketing leaders on the importance of customer relationship marketing. A full 77% of marketing leaders surveyed are failing to realize the full revenue potential of existing…
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How to Avoid 4 Common Localization Mistakes
In today’s global economy, properly localized content can make or break a campaign. If localization is overlooked, an iconic tagline in one country can become an iconic blunder in another. Email remains a cornerstone of customer communications, from product updates to upsell opportunities to invoices. It’s essential these…
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How to Engage Customers and Deepen Relationships
How to Engage Customers and Deepen Relationships What Startups Can Teach Enterprise About Transactional Email Only 36% of marketing executives feel they’re effectively leveraging transactional or triggered emails to engage the customer. Yet regardless of company size or the nature of your business, as much as 80% of…
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Welcome Jason Han Sendwithus VP of Sales
Sendwithus is pleased to introduce Jason Han as Vice President of Sales. Jason joins us with almost twenty years of sales leadership experience in the software/SaaS industry, at both large companies and startups, including Lyris, PivotLink, and IBM. Most recently, Jason served as Director of Sales, West, for…
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How to Make GDPR Compliance Work for You
How to Make GDPR Compliance Work for You Marketing for Consent:
Is the GDPR about Location or Citizenship? And Should You Care?
Following our recent webinar, Marketing for Consent: How to Make GDPR Compliance Work for You, one of the participants posted the following question: “The webinar says that GDPR applies to location not citizenship. I’ve read otherwise. Can you clarify?” The application of the GDPR is not based on…
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Are you tired of hearing about the GDPR yet?
I’m sure you’re not alone if you are. But this isn’t your typical how-the-GDPR-will-kill-your-marketing post. We’ve all read enough of those to last a lifetime. Yet the fact remains — the European Union’s General Data Protection Regulation is here to stay. And with all the recent furor over…
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Introducing Dyspatch by Sendwithus
We’re thrilled to announce the launch of Dyspatch by Sendwithus, our new, GDPR-compliant, Enterprise-level email content management platform. Dyspatch establishes a standardized email creation workflow, from building to testing, approval to publishing, that can be implemented across multiple teams, departments, and business units. With Enterprise-level security and user…
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